Does Your Practice Website Suck?

It wasn’t too long ago that very few medical practices had a website (we’ve had one since about 1997). But times have changed. And now some would argue that having a bad website is better than not having one at all. I would counter that, in today’s age of short attention spans and universal branding, a medical practice has no excuse for having a poorly designed website.

An article by The Entrepreneurial MD blog lays down some basic principles for an effective practice website, including:

  • Content written in patient-friendly language
  • Physicians’ biographies are included and contain some personal and more informal information
  • There is an accompanying Facebook page
  • Fresh content is added in a timely fashion and includes questions frequently asked by patients
  • The practice’s hours, locations with maps, and policies are clearly spelled out

In addition to having a Facebook page, your practice should consider building its website using a content management system like WordPress, Joomla, or Drupal so that someone in your office can easily update the content and you are not reliant on an outsourced webmaster for simple updates.

About Peter Polack

Peter J Polack is founder of emedikon, a medical practice management consulting firm and president of protodrone, a software development company specializing in medical practice applications. A technology columnist for Ophthalmology Management Magazine, he is a managing partner for a large multi-specialty ophthalmology practice in Florida.

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  3. [...] that the average person has come to expect from a business website (see an earlier post entitled Does Your Website Suck?) such as hours, locations with maps, physicians’ bios, etc. But social media offers patients [...]

  4. [...] that the average person has come to expect from a business website (see an earlier post entitled Does Your Website Suck?) such as hours, locations with maps, physicians’ bios, etc. But social media offers patients [...]

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