Is there Financial Accountability when it comes to the marketing in your practice?
An article on Free Financial Flyer discusses the 3 Top Rules of Marketing Accountability in Your Medical Practice:
- Rule #1: Don’t Ever Spend Without a Plan
- Rule #2: Don’t Do It If You Can’t Track It
- Rule #3: Track It!
Sounds simple enough. But most physicians are just satisfied seeing their pictures in the local magazines and assuming that kind of exposure will be good for business. If you don’t track it, you’ll never know.