An article posted on ZD Net discusses a new online service that helps patients avoid being “non-adherent”, i.e. to take their meds. The American economy loses $177-300 billion per year because people don’t take their medicine properly.
Sean Teare is president of InnovationRx, a Massachusetts-based unit of a British company which aims both to cut the cost of nagging people to take their meds and improve the rate at which they do.
Will this new service work?
As to their business model, “We’re a subset of disease management. If you don’t improve adherence you can lose the impact of other changes. Health plans are looking for short term ROI, and we can show that.”
